Posted September 03, 2018 08:13:56Kayak rental companies such as Kayak Car Rentals, Kestrel, Kayak Adventures and Kayak Camping are all being marketed to young couples looking to rent a kayak.
Key points: Kayak rentals are booming in Australia and the big companies are trying to make sure the best service is availableA survey found that young people are keen to take a kayaking trip, and the competition is fierceThe top five companies for young couples are all based in Australia, and they are all offering their services for less than $5 per dayA survey commissioned by Kayak Australia found that almost half of young couples surveyed said they wanted to rent kayaks, while a further 40 per cent said they would take one at a price below $5 a day.
Key point: The survey revealed that more than half of Australians would like to rent an kayakThe survey also found that about 60 per cent of respondents would like an average price below about $5, while another 20 per cent would prefer to rent the best possible price.
“It is the next step in an evolution for the industry as it seeks to compete with the competition from global companies,” said Kayak CEO Mark McEvoy.
“This is great news for our industry as we will now be able to provide our customers with the best value and service possible.”
The survey of 2,000 adults aged between 18 and 24 found that 45 per cent were considering renting a kayaker, while 24 per cent thought they would want an average kayak price of $5 or less and 17 per cent wanted to book an average of $10.
Kayak Australia’s CEO, Mark McDevitt, said Kayaks services were “now at the stage where we need to make decisions on whether or not to continue to offer the best rate for our customers”.
“While we continue to build out our product, we are also introducing our first major product upgrade since taking over Kayak Adventure in 2017,” he said.
“We’re also adding new products to our range that are being piloted in the marketplace to help meet the increasing demand for Kayak trips in Australia.”
Kayak Adventures is the most popular of the three main Kayak rental businesses, with more than two-thirds of respondents saying they would choose to rent it.
Kayaks have been around since the 1980s, but have struggled to capture the growing interest of the young.
Kayaking is a popular activity for many young people, and some experts say the industry needs to attract more customers.
“If we are to continue down this path, it is critical that we focus on the people that will be our customers and not the competition,” Mr McDevick said.
Topics:kayak,youth,people,marriage,marriage-and-children,tourism,affordable-tourist-travel,travel-andresorts,travels,government-and.govt-and‑politics,travel,canberra-2600,australiaFirst posted September 02, 2018 09:04:59More stories from New South Wales